Ben Heber
PURPOSEFULLY EXPERIMENTAL
WELCOME TO MY DESIGN LAB, WHERE
curiosity
Fuels
WATCH YOUR STEPs, THERE'S
a method to the
Every idea begins with curiosity. In the design lab, process brings it to life.
Research
OVERVIEW
Every project begins with research. I dig into the industry landscape, conduct user interviews and serveys, and analyze market data to uncover what matters most. With the help of AI tools like ChatGPT and Claude, Idistill complex findings into clear, actionable insights that drive purposeful design.
TOOLS
ChatGPT
User Interviews
Claude
Ideate
OVERVIEW
Ideation is where possibilities multiply. I generate a wide range of concepts—sketching, prototyping, and iterating at speed—to explore every angle of a problem. By testing ideas against the project’s goals and creative constraints, I can identify the best solutions for a project, and build excitement around them.
TOOLS
Whiteboarding
workshops
Figjam
Design
OVERVIEW
Design is where ideas take shape. I translate concepts into tangible visuals—refining layouts, typography, and color to create a cohesive, on-brand experience. Every choice is intentional, balancing aesthetic appeal with usability.
TOOLS
Figma
Adobe creative Cloud
Refine
OVERVIEW
Refinement is where good becomes great. I fine-tune the details—adjusting layouts, tightening copy, and smoothing interactions—so the final product performs at its best. Along the way, I capture what worked, what didn’t, and why. Those lessons feed into the next project, making each outcome sharper, smarter, and more effective than the last.
TOOLS
Lumos Design Framework
